You are stuck in a lift when the light suddenly flickers off. When the light comes on again, you see a creepy little child with a pale face and scraggly hair, dressed like the ghost girl from The Ring and holding a doll. How would you react?

Some Brazilians found out the terrifying way when they fall victims to a TV pegadinha (prank) carried out by Programa Silvio Santos (The Silvio Santos Program), a prank which has now been described as the most terrifying TV prank ever.

The video of the prank uploaded to YouTube on November 26 has gone viral with about 50 million views on YouTube alone.

In the video the adults who are set up are seen arriving in reception and are shown to a lift. They think they are traveling up- although the lift is actually still – until it suddenly halts and the lights go out. Under the cover of darkness a little child, dressed like the ghost girl from The Ring, emerges from a trap door at the side and when the lights return they are greeted by her. Sometimes she stands still and simply screams in their face.

Reactions of the victims include screaming in terror, jumping in the air, cowering in the corner and jamming the emergency button. One man is so scared he throws his hands over his face in shock and then proceeds to run out the lift when the doors open as the little girl chases him along.

I wonder whether the pranksters have ever considered the safety of the girl who acted as the ghost. She could have been punched by some of the victims. And if some of the victims have weak heart, they could have drop dead from seizures and heart attacks.

I dare you to watch the video now:

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