A people for the Ethical Treatment of Animals (PETA) ad starring former Playboy centrefold Pamela Anderson, which is banned at some U.S. airports, has also been deemed too racy for Hong Kong, one of Asia’s busiest aviation hubs.

The advertisement, titled “Cruelty Doesn’t Fly”, features the scantily-clad former “Baywatch” star as an airport security guard who strips passengers of leather, fur and other skins.

“]

Pamela Anderson in latest PETA ad (Photo credit - PETA/AFP/Getty Images) [PNG Merlin Archive

“Given the groping that you see at security checkpoints and the nudity that you see in body scans we’re surprised that our lighthearted ad was deemed too risqué”, said Jason Baker, PETA Asia’s vice president.

The animal rights group said its ad was vetoed by JCDecaux, the advertising agency responsible for airing videos at Hong Kong’s airport.

In a statement, the city’s airport authority said the commercial was “considered inappropriate” for its potentially offensive content.

The ad — which also features comedian Steve-O, a star of the ‘Jackass’ movie series, and German punk icon Nina Hagen — is already banned at airports in New York City and Boston, PETA said.

The animal rights group said it still hoping to run the ad in other Asia-Pacific airports, including Tokyo, Seoul and Sydney.

Watch the video below and decide for yourself whether the ban is justified or not.