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I Said Sorry The Digi “Dear Malaysians” Way

August 27, 2011
Forgive me for being an impatient driver.

I am sorry….three simple words but words that can repair a lot of relationships. Without admitting you are wrong, the bad feelings are allowed to fester until eventually they grow into something so big and ugly and almost beyond repair.

Digi is running the “Dear Malaysians” campaign in conjunction with Merdeka, calling for Malaysians to say sorry to fellow Malaysians. The message, simply, is that forgiveness doesn’t change the past but it certainly sets the stage for a superb future. Hopefully, it’ll teach us how to brighten someone’s day, one apology at a time.

There is nothing wrong in making mistakes and this is a great time to start making amend. Just because you think it is right doesn’t make it right. Part of a matured society is being tolerant and respecting each and everyone.

The three-minute “Dear Malaysians” video shows an array of people holding up cardboards with written apologies for past mistakes. It is a poignant exploration into the power of apologies and forgiveness.

One man says sorry to his children for smoking while another apologises for talking at the cinema. One lady feels sorry for being an impatient driver while another apologises for not supporting the national football team.

Forgive me for being an impatient driver.

The video has moved many, with more than 200,000 people liking it on Facebook since it was launched on Tuesday night.

Many admitted to having shed tears after watching the video, which has singer-songwriter Min’Z providing vocals for the background song.

The video has also prompted many to post apologies on social networking sites.

Many have apologised for their bad driving habits and parking skills while some have said sorry for not keeping in touch with their friends.

Wong Sen Kiat, associate creative director of advertising agency Naga DDB that came up with the campaign concept, said that since Hari Raya, Merdeka and Malaysia Day were around the corner, there was no better time to spread the joy of forgiveness.

“All of us make mistakes but how often do we try to atone for them?” he asked.

“It was not meant to be a tear-jerker but to hit a raw nerve. Many people can relate to not apologising enough.”

Wong himself was in the video, where he apologises to a taxi passenger for not returning a wallet he had found a long time ago.

Wong Sen Kiat with his apology

He said that while sorry was probably the most powerful word in the dictionary, it was one of the most difficult things for anyone to say.

Watch the video and share the joy of forgiveness:

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Digi, congratulations for a job well done!

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