Jonathan Mak’s minimalist logo in tribute to Apple founder Steve Jobs has turned the 19-year-old Hong Kong graphic design student into an internet sensation.
Jonathan, a second year graphic design student at Hong Kong’s Polytechnic University School of Design, incorporated Steve Jobs’ silhouette into the bite of the Apple logo, symbolizing both Steve Jobs’ departure as CEO and lingering presence at the core of the company.
The design has spread like wild fire on the Internet since the news of Jobs’ death and Jonathan has been inundated with hundreds of emails and messages on his Twitter account.
Jonathan had received queries from newspapers in the United States and Germany about buying the copyright to use his logo and had been offered jobs after it spread like wildfire on the Internet.
When asked about whether he would be targeting commercial opportunities, Jonathan said he was considering contacting Apple on copyright issues because his design is based on Apple’s own logo. Commemorative caps and T-shirts featuring his design have appeared on eBay.
“I will consider using any proceeds I make from the copyright for cancer research, as suggested by some people to me on the Internet,” he said.
The teenager said the Apple founder had inspired him in his design.
“He was a minimalist, which is the way I would like to emphasise in my design – fewer elements but a powerful message.”
“Steve Jobs strongly believed in his own ideas and continued with his beliefs no matter how people criticised him. He was courageous,” said Mak.
The logo was even used as the twitter profile picture for Hollywood actor Ashton Kutcher.
Mak, who first created the logo after Jobs’ stepped down as Apple’s head in late August, said it hadn’t made much of a splash until he reposted it Thursday.
“Originally, I was going to put a black modified logo against a white background,” said Mak, who paid tribute to Jobs at Hong Kong’s Apple Store.
“I just wanted it to be a very quiet commemoration,” Mak said. “It’s just this quiet realization that Apple is now missing a piece. It’s just kind of implying his absence.”