A disappointed salesman of Coca Cola returned from his Middle East assignment.
A friend asked,”Why weren’t you successful with the Arabs?”
The salesman explained,”When I got posted to the middle-east, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But I had a big handicap as I didn’t know how to speak Arabic. So I planned to convey the message through three posters placed side by side.”
First poster: A man lying in the hot desert sand…totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.
And then these posters were pasted side by side all over the place.
“Then that should have worked!” said the friend.
“The hell it should had!” said the salesman. “I didn’t realize that Arabs read from right to left”