Eljo Restaurants Sdn Bhd, the franchise operator for the famed McDonald’s fast-food chain, has opened the first 24-hour drive-through outlet at Permyjaya in Miri City. It is more of a conventional outlet with drive-thru facilities rather than a pure drive-thru outlet.
The other drive-through outlet at Bulan Sabit Road near Columbia Asia Medical Center is scheduled to be opened by June next year, said Peter Chiu Lik Sing, the Sibu and Miri franchisee.
He said 60 employees, including 10 management personnel, have been hired to manage the outlet at the Permaijaya.
Chiu also said plans are afoot to open the first McDonald’s outlet in Bintulu while the McDonald’s outlet at Sarawak House Shopping Complex here has been relocated to Causeway Road.
“The relocation is inevitable due to expiry of the tenancy agreement. However, the new site will offer us better flexibility in terms of operating hours.
“We can open at 7am to serve the popular McDonald s Breakfast to our customers for the first time in 18 years here. The operating hours will be from 7am to 2am,” he told BERNAMA in an exclusive interview.
Chiu said the McDonald’s outlets in Sibu and Miri have been registering double-digit growth for the past several years.
“Last year, we did about RM9 million sales. With our new drive-thru outlet, we expect over RM15 million turnover next year,” he said.
He said the new outlets would introduce value-added products periodically to cope with keen competition from other fast-food operators.
“For instance, McDonald’s value lunch product is a hot favourite among our customers. Nonetheless, we will insist on our QSC (quality, service and cleanliness), the three pillars of our success and strategy to stay competitive and relevant,” he added.