Football fans in the Spanish city of Madrid are a lucky lot. Last summer, Real Madrid dished out more than $200 million to sign Cristiano Ronaldo and Kaka.
Now the city’s Madrid Zoo Aquarium has launched an audacious bid for Paul — the psychic octopus who correctly predicted Spain’s triumph at the FIFA World Cup 2010. The aquarium had offered to beat any offer already on the table in its quest to clinch Paul’s transfer from Germany’s Oberhausen Sea Life . The zoo’s spokesman said they were also ready to offer other animals in exchange for the octopus and said Paul would be accorded the “best care” befitting of a national hero.
Oberhausen Sea Life staff announced Paul’s retirement from the predictions game earlier this week but said they were considering a host of offers from around the globe. Paul is on course to be the world’s first multi-millionaire octopus should the Oberhausen Sea Life choose to cash in on his global fame.
Paul’s 100 percent record is incredible but the minute he gets it wrong his credibility all disappears. Paul has thus ended his oracle days at exactly the right time.
Considering he is more consistent than all the top football stars like Cristiano Ronaldo, the winning bid should be quite a hefty sum. But taking into consideration that Paul may be around for only another six months to 2 years, Spain needs to expedite the transfer so that they can rake in millions from tourists and from advertisements and endorsements.
There is no limit to the ways in which Paul could be marketed. The gaming industry would be the logical use for Paul. Paul can be licensed for children’s toys, video games or cartoon shows. He can be an icon for a brand. A good use for him would be in adverts featuring two competing brands, such as Coke versus Pepsi or DHL versus FedEX. Which does Paul prefer?
I personally feel that it is most effective to use Paul in light-hearted commercials. Imagine Paul sitting on a tin of Coke in his aquarium and saying “This is the real Coke…nothing can beat it!”. Or picture Paul delivering a heavy FedEX package and saying “FedEX is the best….trust me!”.
And maybe launch a new tv reality show “Who Wants To Be An Octopus”.