Lady Gagas dominance at this year’s MTV Europe Music Awards saw her winning honors for Best Female, Best Song, and Best Pop just a year after taking the best new act prize.
The Sunday ceremony converted two of the Spanish capital’s most iconic landmarks into glittering venues from which to present its 2010 honors.
Tens of thousands of music fans crowded downtown Puerta de Alcala and Caja Magica to hear acts by Jared Leto and Shakira.
Lady Gaga was in Budapest, Hungary, for a concert and so accepted her awards via video link. On the third occasion she appeared to be wearing little more than a folded piece of plastic, enhancing her reputation for outlandish outfits.

Lady Gaga performing during her concert in Budapest on November 7 2010
“I wish so much that I could be there,” she said, before launching into a song for the MTV crowd in the Caja Magica venue in Madrid. “Get off my stage!” she shouted at the end.
Lady Gaga and Katy Perry went into the annual awards ceremony — one of pop music’s biggest nights outside the United States — leading the field with five nominations apiece.
Perry was also recognised, winning the Best Video category for “California Gurls.”
Both Americans, the singers underlined the dominance of U.S. music on the night even though most prizes were decided by a popular vote on MTV’s Europe Awards website.
Of the main winners, only one was not American. That was 16-year-old Canadian chart sensation Justin Bieber, who beat out the likes of Eminem and Kanye West to pick up the coveted Best Male Artist prize.
Colombian singer Shakira opened the show with British rapper Dizzee Rascal, and there were performances by acts including Kings of Leon, Kid Rock and Miley Cyrus.
Among the highlights was Barbadian star Rihanna, who sported red hair, a tiara and a short white wedding-style dress when she sang “Only Girl.”
Bon Jovi were the closing act, after the band picked up the inaugural Global Icon award.
“Thanks for making us icons,” Jon Bon Jovi told the cheering crowd. “I want to thank everyone at MTV for this unbelievable ride over a quarter of a century. We’re still doing what we do and we’re doing it well.”
According to MTV, the group has sold more than 125 million albums, performed over 2,700 concerts in over 50 countries to 35 million fans and were the number one touring act in 2008.
Rounding out the prizes were U.S. performers Ke$ha (Best New Act), Eminem (Best HipHop), Paramore (Best Alternative), Linkin Park (Best Live Act) and 30 Seconds to Mars (Best Rock).
“Hopefully I can inspire you guys to give the finger to the cynics,” Ke$ha told the screaming crowd.

Ke$ha after receiving the award for Best New Act
“Desperate Housewives” actress Eva Longoria hosted the event, and managed eight changes of costume, all designed by Victoria Beckham.
At one point she was joined on stage by last year’s host Perry, who tore at the shoulder straps of her successor’s black dress revealing a tight-fitting bodice.
Winners of the 17th annual MTV Europe Music Awards:
Best Song — Lady Gaga for “Bad Romance”
Best Live Act — Linkin Park
Best European Act — Marco Mengoni
Best New Act — KE$HA
Best Female — Lady Gaga
Best Male — Justin Bieber
Best Push Artist — Justin Beiber
Best Pop — Lady Gaga
Best Rock — Thirty Seconds to Mars
Best Alternative — Paramore
Best Spanish Singer — Enrique Iglesias
Best Video — Katy Perry for “California Gurls”
Best Hip Hop — Eminem
MTV Global Icon — Bon Jovi
World Stage — Tokio Hotel