Chris De Burgh sang about a lady in red, Gene Wilder made a movie about it and female celebrities know the allure of red. And now a new study seems to back it up: When it comes to what color to wear to be sexier and more desirable to men, itís red that does the trick.
Red is the color of love, sacrifice, sexuality, power, sin and passion. Red is one of those colors that reek of authority, beauty, passion and self-confidence.
Red is the color things go when they are flushed with blood; and thatís associated with arousal, be it a “ooh la la”, the Angelina Jolieís colossal carmined lips, or the engorged bottom of an in-heat baboon.
Red has become accepted public shorthand for “ooh la la”. So a woman associated with the color red is regarded as more sexual; and men find women who are sexual sexy, presumably for the reason that they think they might want to have sex.
Not only is a lady in red deemed more attractive, the study shows that it makes the men around her more attentive, flirtatious Ė and wanting to move closer.
“Red is an indicator of sexual receptivity,” said Andrew Elliot, a University of Rochester psychology professor and one of the authors of the study.
Elliot and his colleagues — Roger Feltman and Daniela Niesta Kayse — conducted two studies to show just how sexy red is. In one, they told 23 male undergraduates that they were about to participate in a study that would — clever cover — simulate an online chat with women, but in reality was a study about whether the men would ask a girl wearing a red shirt more intimate questions.
The men were told to look at a photo of the woman for five seconds. They were shown either a photo of a woman wearing a red shirt, or of one in a green shirt. The men were then given a folder brimming with 24 questions, and were instructed to choose five to ask the woman they’d seen in the photograph. The questions range from “Where are you from?” to “How could a guy get your attention at a bar?”
Guys who saw the woman in the red shirt asked predominantly more playful or flirtatious question.
The second experiment, involving 22 college males, yielded similar results. They were shown the photos and told they would get the chance to speak to the woman when they went into a private room. The woman in the photo wore either a red or a blue shirt. Each of the men was told to grab one of two chairs and place it so that they would be sitting across from her when she arrived.
Those who had seen the photo in which the woman wore red placed their chair nearer to where they thought she was about to sit, wanting to be closer to her. The U.S. researchers believe the phenomenon has its roots in evolution, with red signalling a good mating opportunity.
In the animal world, red often signals a female is at her most fertile. For example, female baboons and chimps redden conspicuously close to ovulation.
Red is an aphrodisiac,” said Elliot, whose study was published this month in the European Journal of Social Psychology.
Elliotís colleague Niesta Kayser said: ďWomen would do well to wear a red shirt or dress when preparing for a date with a desirable man.Ē
This is what scientists call stating the bleeding obvious. So ladies, if you are failing to catch the eye of the man of your dreams, slipping into a red dress could be the solution. If you donít have any red in your wardrobe, what are you waiting for? Rush out to buy some now!